Built, directed, and delivered.
Creative direction and design across every format. One lead, the right team, no excuses.
About Martin
I'm Martin — designer, artist, musician, and the guy who's been building brands for real businesses for over two decades.
I'm Martin — designer, artist, musician, and the guy who's been building brands for real businesses for over two decades.
Nitram is my name backwards. That's not an accident — it's a reminder that the best brands are built from the inside out, not the other way around.
I've built brands for funded startups and solo operators alike. The work looks different every time. But the goal is always the same: build something that holds up under its own weight.
AI can generate a good enough logo in thirty seconds. Then the printer asks for the EPS. The embroiderer needs three simplified layers or the cost goes up. The magazine wants bleed on the PDF. The shirt company sends the file back because the resolution won't hold. The image you loved turns out to be copyrighted and now it's on 500 products already shipped. Twenty years of knowing the difference between a pretty concept and a brand that actually works everywhere — that's what you're hiring.
Outside the studio I write The Rebel Onion, a weekly newsletter documenting real transformation — the kind that's messy, slow, and worth every layer. 67 weeks in and still peeling. It's also a live blueprint — proof of what consistent brand storytelling across content and social can build over time.
You're not hiring a logo. You're hiring someone who thinks about your business as hard as you do, and who brings in the right people to build the whole brand. Tell me what you're building and I'll tell you what it's actually going to take. Then let's build it.
Frequently Asked Questions
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Nitram Design is a South Florida creative studio led by Martin Casado — designer, creative director, and publisher with 20+ years of experience. The work covers brand identity, web design, print, video, and social content across every industry — restaurants, fitness, coaching, technology, logistics, publishing, and more. Every project is built, directed, and delivered with one point of contact from start to finish. No handoffs, no disappearing acts.
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There are three packages. Brand Foundation ($2,500) includes logo design, brand style guide, business card, letterhead, and email signature — delivered in 1–2 weeks. Website + Brand ($5,000) adds a custom 5-page website, mobile responsive, with SEO setup — 3 weeks. Full Brand Launch ($8,500) adds a pitch deck template, social media graphics pack, one-pager, and full marketing collateral suite — 4–5 weeks.
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Coaches, consultants, entrepreneurs, and small business owners who are serious about their brand — typically people who've been operating for a while and know their current brand no longer matches what they've actually built. I've worked with businesses ranging from funded startups to one-person operations betting everything on a single idea.
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Nitram Design is based in South Florida — Palm Beach Area & Miami — and works with clients nationwide. Most projects are handled remotely with no loss of quality or communication.
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Most designers skip straight to visuals. I don't. Every project starts with a strategy session — positioning, audience, and message — before a single mark gets made. Nitram is my name backwards. That's intentional. The best brands are built from the inside out, not the other way around. With 20+ years of experience I also know the difference between a pretty concept and a brand that actually works everywhere — print, embroidery, digital, pitch decks.
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Yes, for select clients. Done-for-you monthly social content production including video editing, graphic design, posting, scheduling, and weekly check-ins. Pricing is based on scope and starts with a discovery call.
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Book a free 30-minute discovery call at calendly.com/nitramdesign/30min or email martin@nitramdesign.com. The call is a conversation — not a sales pitch. We figure out if it's a fit and what you actually need.
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The Rebel Onion is a weekly newsletter by Martin Casado documenting real personal and professional transformation — one layer at a time. It's also a live proof of concept: 65+ weeks of consistent brand storytelling showing exactly what content and social strategy can build over time — and yes, we can build something like this for your business too, at a custom rate. You can read it at nitramdesign.com/writing.
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Fridays with Goodman is a book written and illustrated by Martin Casado, co-authored with Dr. Larry Goodman — a coach, chiropractor, and NET practitioner. The book changed Martin's life personally. It's a firsthand testimonial to the power of working with the right coach, therapist, and healing modalities like NET (Neuro Emotional Technique) — tools Martin had never heard of before this collaboration. You can find it on the Writing page.
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Because Martin Casado is not just a designer. In the early 2000s he chased his dream of becoming a Latin pop recording artist — producing original albums in Ecuador and Colombia before recording an English album in Miami in 2012. The pop star career didn't pan out, but the love of songwriting and original music never left. It's here because this is a real person's site, not a corporate portfolio. The music is part of the story.
Ready to get started?
Let's discuss your project and see if we're a good fit.
Or email me: martin@nitramdesign.com